ABSTRACT
This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).
The objectives of the study among others include:
To find out whether ESUT have good relationship with the public.
To examine the level of staff and student relationship in the institution.
To determine the impact of public relations on eh students patronage on the institution (ESUT).
Three hypotheses were formulated and Bourley’s formular was used in determining the sample size of the students. While census was used for relevant staffs or management.
Sources of data were both primary and secondary data. These data were presented on statistics tables and formulated hypotheses were tested by chi-square.
Based on the analysis, the following findings were made:
That absolute dissatisfaction is found among the lecturers because of low sand unpaid salaries and wages.
Poor working conditions generally from low rate of pay over supervision an job security.
Poor relationship between union and management.
That the public relation activities in ESUT is not well and clearly defined.
That there is little or no participation of the employees in decision making of the institution because of excess local that are unpaid far etc.
In view of these findings, the following recommendations among others were offered.
That public relations functions should be defined to avoid confusion in ESUT it should be defined to include relationship with other publics and not only press relations, publicity, lobbing and counseling, the relationship should be clearly incorporated.
That better working condition be provided since high productivity is a direct function of better condition of working and saving.
That salaries and wages if the lecturer and other employees be generated to something higher than what it has been.
That well qualified and skilled lecturer be employed for better uses of public relations which will lead to more or higher patronage of the students.
It is very necessary that ESUT or in genial tertiary institution but more especially ESUT should make their public relations very effective so as to serve their publics better.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Formulation of hypotheses
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
1.8 Definition of terms
CHAPTER TWO
LITERATURE REVIEW
2.1 An overview of public relation
2.2 Development of public relation
2.3 The role of public relation in marketing management
2.4 Budgeting for public relations
2.5 The tools of public relations
2.6 Problems of public relations
2.7 Evaluation of public relations programme
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Sources of data
3.2 Population of study
3.3 Determination of sample size
3.4 Sampling techniques
3.5 Research instrument used
3.6 Method of data analysis
3.7 Questionnaire administration and distribution.
CHAPTER FOUR
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
4.1 Data presentation and analysis
4.2 Test of hypotheses
CHAPTER FIVE
SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1 Summary of findings
5.2 Recommendations
5.3 Conclusion
Bibliography
Appendix
